Writing Stories.
Building Meaning.
Growing Brands.

Hi, I’m Bella. I’m an author and brand strategist who believes good stories don’t just resonate, they move people and businesses forward

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What I post on Instagram @anizabell93

About Me

Anizabella Lesmana (Bella) is the author of
This Is What Home Could Feel Like, a fiction collection rooted in themes of self-growth, healing, and staying true to who you are.
Through intimate storytelling, her work reflects her own journey of learning, unlearning, and finding the courage to come home to herself.

Known for her presence on Instagram (@anizabell93) and TikTok (@bacaanbellaryan), Bella shares book reviews, short stories, and personal reflections that resonate deeply with her community.

Other than her presence in entertainment industry; Cinta Dalam Kardus (2013), Queen Bee (2009), Cerita SMA (2007-2009) & Finalis GADIS SAMPUL (2007)

Bella is also a senior marketing professional with 9+ years of experience in brand building, content strategy, and full 360° campaign execution.

She led high-impact initiatives & innovations across digital and offline channels, driving traffic, growth, engagement, and brand relevance across industries (FMCG, Tech & Property). She is known for turning insights into action, managing cross-functional teams, and delivering campaigns with clarity and purpose.

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My Recent Work

THIS IS WHAT HOME COULD FEEL LIKE

Fiction | Short Stories Collection | Published November 2025

Published by Kepustakaan Populer Gramedia (KPG), Edited by Katrine Gabby Kusuma, Designed by Adinda Lesmana, and Illustrated by Ryan Adriandhy

An interconnected short stories that is written in english which covered the theme of self-growth ; about healing, friendship, heartbreak, and finding your way back to yourself told in multiple point of views & inaudible objects too.

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ONLINE CLASS (JAYJAY)

Marketing Manager

Bella is a mentor for the Marketing Manager course at JayJay, where she help students learn how to think strategically about brands, audiences, and Go-To-Market execution, based on real industry experience.

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PUBLIC APPEARANCES

Speaking at public events, panels, and conversations across writing and marketing.

Bella is occasionally invited to speak and join public conversations around writing, storytelling, brand strategy, and creative work. These sessions range from book events and panels to workshops and talks, where Bella shares perspectives shaped by both her experience as an author and as a marketing practitioner.

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